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We have a combined experince of more than 50 decades.
At the heart of Seoul’s digital pulse—COEX K-POP Square—we didn’t just display content; we bent reality. For the GeForce Gamer Festival, we took on the ultimate canvas: the massive, dual-sided curved LED signage that defines the city’s skyline. Our mission was to create a visual experience that did not just sit on the screen, but surged through the architecture itself. A screen of this scale and shape demands more than just high-definition video; it requires a deep understanding of spatial geometry. We engineered the content to flow seamlessly across the dual-sided curve, ensuring that from every angle, the NVIDIA identity felt infinite and alive.